Marketing is everywhere. Every product, every company, every brand you know exists because someone figured out how to get attention and build trust. That’s why so many CEOs and founders start in marketing or sales. If you know how to influence people, tell a story, and move markets, you have the foundation to lead.

The Challenges of Valuing Marketing

I’ve seen it all the time. Teams build beautiful products, engineers perfect the code, finance teams lock in the numbers. Then nothing happens. Why? Because no one knows it exists. Marketing gets dismissed as “fluff” until the business stalls and suddenly everyone realizes growth comes from visibility.

Why Marketing Is Essential

It Teaches How to Understand People

Marketing forces you to step outside the company and into the customer’s world. You learn how people think, what they want, and why they choose one product over another. It’s psychology applied directly to business.

It Builds Leaders

The skillset you gain in marketing — communication, persuasion, storytelling — is the same skillset leaders use every day. That’s why so many executives and CEOs have marketing or sales backgrounds. It’s the fastest way to learn how to lead.

It’s Universal

Marketing exists in every industry. Tech, healthcare, finance, fashion, sports, entertainment — all of it depends on people who can craft messages and turn ideas into growth. With a marketing background, you’re never stuck in one lane.

It Blends Creativity and Strategy

What makes marketing special is the mix. You come up with creative ideas, then you test them against data to see what works. It’s one of the few careers where imagination and analytics are equally important.

It Drives Growth

Marketing is the engine that powers discovery, trust, and loyalty. It is how startups scale, how established brands stay relevant, and how companies build legacy. Without it, nothing moves forward.

TLDR

Marketing isn’t just another major. It’s the foundation of business growth and leadership. Choosing marketing means learning how to understand people, shape perception, and drive action. That’s why it produces so many leaders, and that’s why it’s the best major.